OUTDOOR & ORBDAYS returns from 10 to 12 May 2027. The trade show, which since 2026 combines the long-established OUTDOOR format with that of the Outdoor & Running Business Days (ORBDAYS), has become the leading international event for outdoor and running professionals: brands, retailers, buyers, media and other industry operators come together to present new products, develop business opportunities and share ideas and experiences.

The edition taking place next May in Riva del Garda (Italy) will bring many new features, starting with the layout of the exhibition area itself and the connections with the main international airports. There will also be new activations and special initiatives during the three days of the show, as well as throughout the rest of the week.

Riva del Garda, where the lake meets the mountains, is the ideal location for an outdoor and running-oriented trade show, with trails, crags and product-testing routes just minutes from the halls. This is what emerged from the surveys carried out during the last edition: industry professionals considered the destination crucial, despite it being not as easy to reach as a large city. For this reason, ahead of OUTDOOR & ORBDAYS 2027, the organisers have set up a programme of dedicated transfers at affordable prices from the main airports in Northern Italy and from Rovereto station. The show is also being renewed in terms of space with two additional halls, an optimised layout with dedicated special areas, and stronger communication both inside and outside the show.

What’s new in the 2027 edition:

more space, more sustainable and better wayfinding

For the 2027 edition, the organisers are working on an overall upgrade of the visitor experience at the Riva del Garda Exhibition Centre. The main new features concern the layout and the services of the venue:

• Parking – improved accessibility, with dedicated parking areas for exhibitors and visitors;
• Entrance and visitor flow – better management of visitor entry through the two dedicated entrances;
• Hall layout – optimised and carefully designed spaces, with new themed and experiential areas;
• More exhibition space – two new halls;
• Wayfinding – a new signage system inside the halls to help visitors find their way around;
• Sustainability – stronger policies and responsible actions to reduce the environmental impact of the event.

Accommodation programme for retailers and dedicated transfers from the main airports

A location surrounded by nature such as Riva del Garda takes a little more planning than a large city; so the organisers have expanded the travel services. To make participation easier, they have chosen On The Go as their partner agency for travel and hospitality. The team supports exhibitors and visitors with travel arrangements, accommodation, transfers and logistics. Retailers will once again be able to benefit from the free one-night hospitality package, while On The Go will help exhibitors and visitors find the solution that best suits their needs. There is also an extensive programme of dedicated transfers from the main airports in Northern Italy (Verona, Milan Malpensa, Milan Linate and Milan Bergamo), at prices between €40 and €70 each way, and from Rovereto railway station, in addition to local shuttle services running for the whole duration of the show. On the event website, in the “Travel & Accommodation” section, all timetables are already available and you can book your transfers.

A format that combines business, innovation and passion

Presentations, previews, product testing, workshops and networking activities come to life in a destination where visitors can experience the main outdoor and running disciplines first-hand. The trade show is organised into four areas.

• Products & Sales. Orders can be placed directly at the booths and in the showrooms during the sales campaign period. The show also offers presentations of new collections, materials and technologies for outdoor sports and running, as well as strategic meetings to explore partnerships and new opportunities.
• Test & Experience. Previews and tests of next season’s products are on offer, with guided sessions on dedicated routes and the presence of athletes, ambassadors and personalities from the sports world.
• Workshops & Panels. The programme includes panels with entrepreneurs and leading industry representatives, workshops on the most innovative business management topics, and round tables on new trends and other subjects of great interest to all industry professionals.
• Networking. The show aims to strengthen relations between brands and customers, build solid and lasting partnerships, and discover new brands to broaden product ranges. The eagerly awaited Official Outdoor Party by Polartec is also on the programme.

The 2026 edition in numbers

The last edition welcomed more than 8,000 industry professionals, including:

• 407 brands, with 4,332 representatives
• 2,690 buyers, from 1,310 companies
• 2,156 retailers, from 978 companies
• 534 distributors, from 332 companies
• 301 accredited media
• 198 representatives of PR agencies
• 226 mountain guides, athletes and ambassadors

In addition to Italy, buyers came from 60 countries: Argentina, Australia, Austria, Bangladesh, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Chile, China, Costa Rica, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, India, Indonesia, Israel, Japan, Jordan, Kazakhstan, Kosovo, Latvia, Lebanon, Lithuania, Moldova, Mongolia, the Netherlands, New Zealand, North Macedonia, Norway, Pakistan, Poland, Portugal, Romania, Russia, San Marino, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, Ukraine, the United Kingdom, the USA and Vietnam.

The location: an experience, not just a venue

Riva del Garda is an integral part of the experience. Here the lake and the mountains meet and offer a wide range of activities: trekking, road and trail running, climbing, camping, cycling and water sports. Just a few kilometres away is Arco, one of the world capitals of climbing and home to the Rock Master, which enriches what the area has to offer with a selection of high-quality outdoor shops. The Garda Trentino Outdoor Park has more than 1,000 km of trails and 40 climbing areas. The Riva del Garda Exhibition Centre, a few kilometres from the historic town centre, offers approximately 50,000 m² of covered, modular and functional exhibition space and 2,000 parking spaces. The venue is just minutes away from ideal places to test products in real conditions, with routes and areas dedicated to running, trail running, hiking, climbing and the main outdoor disciplines. Numerous hotels are available, along with dedicated connections from selected accommodation facilities and many bike rental services throughout the area.

From the trade show to European Outdoor Week

The days of the trade show will be part of the second European Outdoor Week (8–13 May 2027). The project was born in 2026 from the collaboration between the European Outdoor Group (EOG) and the MagNet Group Srl SB, and is a strategic initiative for the benefit of the entire European and international outdoor industry. The partnership goes beyond the trade show itself and presents itself as a broader and more ambitious project.

The programme for the week includes:

• Outdoor & Running Activation Days (8–9 May)
• Outdoor Media Day (9 May)
• European Outdoor Award (9 May)
• OUTDOOR & ORBDAYS trade show  (10-12 May)
• Innovation For Outdoor (11 May)
• Outdoor Impact Summit (12-13 May)

Alongside these dates, there will also be events and initiatives aimed at the general public, in a sort of large-scale “Fuorisalone” for outdoor, running and sport in general. From 8 to 13 May, Riva del Garda and Garda Trentino will engage not only industry professionals, but also a wide and varied audience of enthusiasts.

A single portal for all the information

The website www.europeanoutdoorweek.com has been completely redesigned and is the go-to portal for information on all the events and for registrations.

Registration

Registration for the trade show and all related events is already open for retailers and visitors and exhibitors.