We are delighted to welcome five new associate members to the EOG. Between them, Astraia Digital, CircKit, European Network of Outdoor Sports, Sports+Outdoor Research and Samsara Eco represent a diverse cross section of the value chain, and will bring new and valuable insights to our portfolio of collaborative projects.

Hannah Worthington, Astraia Collective Founder & CEO: "Astraia Collective is delighted to have been accepted as an associate member of the European Outdoor Group. As a creative marketing, business and legal consultancy our passion is supporting brands to achieve their triple bottom line objectives: people, planet and profit. We’re excited to be part of a group of likeminded businesses working together for a more sustainable outdoor industry."

Joe Darwen, Founder CEO, CircKit: “We're excited to support the EOG membership, supporting the vital work from the SDEX initiative. With CircKit x SDEX we're helping brands tackle some of their most urgent challenges, whilst unlocking commercial growth from sustainability and circularity.”

Benjamin Billet, Chairman, European Network of Outdoor Sports: “This agreement opens a new chapter. EOG represents a forward-looking industry; ENOS brings together the wider outdoor ecosystem that spans participation, environment, public authorities, and research. By aligning our strengths, we are redefining how collaboration happens in the outdoor sector and strengthening our collective ability to drive meaningful transitions in Europe. Aligning our approaches matters now more than ever. Together we become a stronger voice and can support the transition within our sector and demonstrate the full value of outdoor sports in shaping Europe’s future.”

Dan Trapp, Founder, Sports+Outdoor Research: "Since founding Sports+Outdoor Search in 2022, giving back to the industry has been at the core of what we do, which is why we've been an active member of the UK OIA, OSV, and 1% for the Planet. Given the fragmented nature of the European outdoor industry, I feel now is the right time to champion and support industry-wide collaboration, so joining the EOG is the next step in those efforts."

Angie Au-Yeung, Head of Regional Partnerships – APAC & EMEA, Samsara Eco: “Following the successful launch of the Nylon Materials Collective, we are thrilled to be a part of the EOG formally. The EOG is making an incredible impact in the outdoor apparel industry, and we look forward to learning from their members, resources, and market insights in greater capacity.”

The EOG team looks forward to working closely with all of the association's new and continuing members.