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A single, living reference for every color, type style, button, form element and reusable component used across the EOG site. This page pulls the real global classes and components straight from the site — edit a class or a component's master definition anywhere (here or in the Designer) and the change cascades to every page that uses it.
Every swatch below renders the live CSS variable from the Base collection. Change a variable's value in Webflow's Variables panel and every swatch, and every element on the site using it, updates automatically.
Beyond color, the Base and Text variable collections define a font family and spacing tokens. This section documents those, the now-reconnected type scale, and which classes actually reference each color token — cross-checked directly against live style data.
The heading classes (.heading, .heading-2 – .heading-5) are now wired directly to these variables for both font-size and line-height. Edit a value below and every heading using that class, sitewide, updates instantly — no more hardcoded, disconnected sizes.
A direct query of style properties for variable references — not a full audit of all 1,106 classes, but confirmed, real matches for six commonly-used tokens:
Every class in the Heading family, live-rendered with its real font-size, weight, and connection status. Sparse-looking entries (Heading 16, 17, 21, 22, 24) genuinely have almost no overrides in Webflow — they inherit from the base heading tag or a parent combo, which is accurately reflected here rather than invented.
Body copy, subheadings, and link styles used across articles, the Knowledge Hub, and marketing sections.
Long-form article and Knowledge Hub content is wrapped in .rich-text. The class itself carries no base properties — styling comes from nested paragraph, list, and heading tag defaults inside it.
Every distinct button class on the site, grouped by role. Several near-duplicate legacy variants exist (Button_1_blue vs. Button 1_blue) — both are shown so nothing is hidden.
Live .form-input, .form-label and .form classes, matching what's used in newsletter, contact, and search forms sitewide.
These are real instances of every registered component on the site. Each block below is labelled with its component name and current sitewide instance count. Edit any component's master definition — from this page or any page — and the change cascades to every instance across the whole site.
To ensure the work we do is always relevant to the whole association, there are certain criteria* that those organisations who wish to join must meet.
We offer two categories of membership, (decided by the membership committee and the Board members on application).
Both streams are required to sign the sustainability charter and to align with industry values, we also ask that Members now commit to a UNFCC Race to Zero initiative.
Associate members do not have voting rights at the annual assembly and are not required to sign up to a Race to Zero initiative.
Members:
European outdoor brands, retailers and technology providers
*criteria for membership is:
an outdoor retailer, brand or technology provider.
Has a European turnover in excess of €5 million.
Formally trades in three or more European countries.
Mandatory for EOG members** to commit*** to a UNFCCC’s Race to Zero Initiative by the end of 2024.
Associated Members:
National associations, and other organisations relevant to the value chain and outside of the above membership criteria.
*criteria for membership is demonstrated relevance to the outdoor value chain (ascertained via membership committee)
**does not include Associated Membership
***public statement/ having formally agreed on an organisational level and communicated to the EOG Secretariat’, (not necessarily full entry into the RTZ)
If the above criteria are fulfilled then organisations are eligible to apply for membership of the EOG*
*subject to our T&C's

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"I’ve used data extensively throughout my career in the outdoors industry to make better strategic decisions. With OMIS, we’ve been able to identify gaps in the market where we could expand or refine our product range and dramatically increase our market share in just the first year. The data doesn’t make our decisions for us, but it helps us make the best possible use of our resources so that we can focus on making innovative products.”

The Sustainability Data Exchange Project is an industry initiative to enable consistent, efficient, and interoperable exchange of sustainability data across the value chain. The SDEX Standard is the defined framework of agreed data points, structures, and definitions for exchanging sustainability information between Brands and Retailers.
To use the Standard, Brands can fill out the SDEX Tool (Excel) or work with a SDEX Digital Platform Partner (cloud-based).
SDEX was developed in response to existing retailer questionnaires and evolving European policy requirements, identifying areas of overlap and duplication. Now, there is a harmonized data structure to support consistent, comparable, and verifiable product and brand-level sustainably information.
Yes.
Legislation: Multiple European laws will oblige companies to report product sustainability data. This could include aspects like preferred materials, repairability, and durability. These disclosures will become legal requirements and must be supported by accurate, verifiable, and auditable data.
Customers: There is an increasing demand from customers to understand more about the products they purchase. This includes information about material composition, preferred materials, country of origin, working conditions under which a product was made, and the impact a product has on various environmental aspects, measured via a Life Cycle Assessment (LCA).
There are two ways to use SDEX.
Excel: SDEX was originally developed in Excel. This option is still available for free. Download here. Brands fill out the Excel sheet to best of their ability and send it to relevant Retail partners.
Platform Partners: From industry feedback, the EOG and BSI launched the SDEX Digital Platform to bring SDEX online. If you are interested in working with a Platform Partner, please see more information here
The SDEX Standard was developed in response to current retailer questionnaires and changing European policy. The data fields reflect the information increasingly requested by retail partners for responsible sourcing, product transparency, and sustainability reporting. Many of these data points are also required, directly or indirectly, to support compliance with European legislation.
The SDEX Standard consolidates these requests into a harmonized framework, reducing duplication while improving data consistency and readiness. Consider filling out the entire SDEX Tool as aspirational.
Start with the General, Brand, and Climate tabs. Every brand should be able to fill in this information.
Connect with your Retailer Partners to understand what product data is most important to them.
The SDEX Standard includes brand sustainability data (General, Brand, Climate) and product sustainability data (Textile, Footwear, Hard Goods). Usually, product data is shared twice a year, while company data is shared only once a year. There are two possible moments throughout the year to exchange sustainability data, depending on whether it is viewed as part of the ordering data or product content data. Please speak to your Retail Partner about their preferred timeline.
Ordering Data (Sell-In) – If the data is part of the ordering data, the sustainability data should be exchanged 8-10 months before the season.
Content Data (Sell-Out) – If the data is part of the product content data, the sustainability data should be exchanged 2-4 months before the season.
For more information, read the Retailer Guidance document
Fill in SDEX to the best of your ability. It is not unusual that not all data points can be filled in.
Consider filling out the entire SDEX Tool to be aspirational.
Please review the How to Fill in SDEX Doc
Years of page-building in Webflow's visual editor generate auto-named duplicate classes whenever an element is copied without renaming (e.g. "Heading 21", "Text 43", "Frame 108"). These aren't part of the intentional design system above — they're one-off, page-specific styles. Below is the full inventory so nothing is hidden, just organized separately from the canonical classes.
This hub is currently a draft page at /design-system-hub and is not published or linked in navigation. Note: the site also has ~100+ legacy one-off Heading/Text/Button classes from years of page-building (Heading 2–27, Text 3–55, etc.) that aren't shown individually above to keep this page usable — only the canonical, most-reused classes are documented. Publish this page, or ask to expand any section, extend the color/typography set, or fold in the legacy variants once reviewed.