For your information, the Council of the EU has adopted conclusions providing guidance to the European Commission on the implementation of the EU’s 2030 Consumer Agenda, which sets priorities for EU consumer policy over the next five years.

Council conclusions are political guidance agreed by EU Member States. While not legally binding, they signal Member States’ priorities and invite the Commission to take these orientations into account in future policy and legislative work.

In the conclusions, the Council calls for:

• Stronger consumer protection, particularly online, including action against harmful practices such as “dark patterns” and improved protection for vulnerable consumers, especially minors.

• Support for sustainable consumption, including circular business models (second-hand, repaired or refurbished products) and stronger action against misleading environmental claims (greenwashing).

• Better enforcement and cooperation, notably for e-commerce and cross-border infringements, including stronger coordination between the Commission and national authorities and enhanced international cooperation.

• Simplification, with future initiatives aiming to reduce administrative burdens, particularly for SMEs, while maintaining a high level of consumer protection.

The 2030 Consumer Agenda, adopted by the European Commission on 19 November 2025, builds on the 2020–2025 agenda and focuses on completing the single market, digital fairness and consumer protection online, sustainable consumption and effective enforcement.

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Further information:• https://r.newsletter.consilium.europa.eu/mk/cl/f/sh/7nVU1aA2nfuMSB8NjbXlyxWgrAwXTk6/GwuDylqjw946

‍• Council conclusions on the 2030 Consumer Agenda‍

• 2030 Consumer Agenda and action plan for consumers in the single market – A new impulse for consumer protection, competitiveness and sustainable growth

• European Council conclusions (23 October 2025)

‍• Council conclusions on the New Consumer Agenda (22 February 2021)

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