EU Commission reiterates concerns on French Ultra Fast Fashion Law

A brief update on the status of France’s proposed anti-fast fashion law.
While the bill was approved by both the National Assembly (March 2024) and the Senate (June 2025), progress has recently stalled again. A joint committee intended to reconcile the two versions of the text has yet to be formally scheduled, despite expectations for spring.
At the same time, the European Commission has reiterated its concerns, stating in April 2026 that the current draft remains incompatible with EU law. In summary, the Commission’s main concerns include:
- Compatibility with EU internal market rules: certain measures (e.g. restrictions on platforms, advertising bans, and parcel taxes) could interfere with the free movement of goods and services within the EU.
- Overlap with existing EU legislation: questions remain on how the law fits with frameworks such as the Waste Framework Directive, Extended Producer Responsibility (EPR) rules, and digital regulations.
- Disproportionate or unclear measures: provisions such as blanket advertising bans, obligations on platforms, and penalties may raise concerns around proportionality and freedom to conduct business.
- Lack of a final consolidated text: the Commission has indicated it cannot fully assess compatibility without a definitive version of the law, including detailed implementing measures.
Industry stakeholders and NGOs continue to support the law, emphasizing its importance for addressing environmental impact and ensuring fair competition. However, there is growing pressure to revise the text quickly to meet EU requirements and avoid further delays, as ultra-fast-fashion platforms continue to expand.
Those who are interested in the new full Commission opinion you can find it here:
https://technical-regulation-information-system.ec.europa.eu/en/notification/27032/message/115485/EN