The state of trade is the EOG’s sell-in report. It is a panel of the largest outdoor brands sell-in data across the European market.

The report is not meant to provide the “size of the market” as much as a strong panel of participants which gives a good understanding of trends, shifts, and insights between the regions and categories over time.

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FAQ’s

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When are the next figures going to be released?

The preliminary results for 2022 were released at OutDoor by ISPO in June and can be found here. As in previous years, the detailed report will be available towards the end of the year through the online portal.

Where do I access the portal?

Using the following link: https://cultureofinsight.shinyapps.io/sms_eog/

Who do I contact to set up a new account?

New members of the EOG should receive login access via Richard Payne at Sporting Insights, email Richard on richard.payne@sportinginsights.com

Who do I contact if my organisation previously had a login, but now cannot access the site?

If you have forgotten or misplaced your login details, contact Richard Payne, richard.payne@sportinginsights.com

What do I do if I need to add a new user or change the existing user?

For all changes to the account details, contact Richard Payne, richard.payne@sportinginsights.com

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For all other information on the state of trade report please contact EOG Operations Director Scott Nelson scott.nelson@europeanoutdoorgroup.com

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