Please find below the key takeways from the annual International Report on Snow and Mountain tourism published by Laurent Vanat.

We are happy to see that the winter sport industry still gains momentum and is resilient.

Here are the key takeaways from the summary of the 17th International Report on Snow & Mountain Tourism (Season 2023/24):

1. Strong Post-COVID Recovery

• The global ski industry has bounced back well after COVID-19.
• 2023/24 saw over 366 million skier visits, marking the third consecutive strong season.
• Average visitation over the last three post-COVID years is higher than pre-COVID averages.

2. Resilience to Climate Change (So Far)

• Climate change affects snow availability and weather patterns, but has not significantly impacted overall visitation.
• Good snow remains essential, but sunny days still draw large crowds.
• Resorts are showing resilience and adapting rather than declining.

3. Mixed Regional Performance

• China had a record season, surpassing its pre-COVID averages.
• Italy and Chile had their best seasons ever.
• US, Scandinavia, and Russia performed strongly.
• France and Austria haven’t fully recovered; Japan and Germany saw record lows.

4. Industry Dynamics

• New resorts are still emerging globally, albeit in small numbers.
• Consolidation in the industry has stabilized.
• Geopolitical shifts are becoming more influential on skier flows.
• Digitalization continues to underperform in improving customer experience.

5. Adaptation and Sustainability Efforts

• Resorts are preparing for the future with:
  • Improved snowmaking and snow management
  • Carbon footprint reduction
  • Investment in sustainability and climate adaptation tools (e.g., CLIMSNOW in France)
  • Innovations like hydrogen-powered grooming machines

6. Global Ski Geography

• 68 countries have snow-covered ski areas; about 2,000 ski resorts identified worldwide.
• Emerging ski destinations include Eastern Europe, China, and smaller markets in Asia, Africa, and the Middle East.

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The full report can be purchased here: https://www.thebookedition.com/fr/2025-international-snow-report-p-416037.html